Last Updated: August 2026

Air and Fire respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we may collect when you visit our website, place an order, register for an event, contact us, or otherwise interact with our website, and how that information may be used.

By using this website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name

• Billing and shipping address

• Email address

• Telephone number

• Order and purchase information

• Event registration information

• Messages submitted through our contact forms

• Account information if you create an account on our website

We may also automatically collect certain technical information when you visit the website, such as your IP address, browser type, device information, pages visited, referring website, and information collected through cookies and similar technologies.

Online Purchases

When you make a purchase through our online store, we collect information necessary to process and fulfill your order. This may include your name, contact information, billing address, shipping address, products purchased, and transaction details.

We use this information to:

• Process and fulfill orders

• Provide order confirmations and updates

• Calculate applicable taxes and shipping

• Handle returns, refunds, and customer-service requests

• Detect and prevent fraudulent transactions

• Maintain appropriate business and transaction records

Payment Information

Payments made through our website are processed through third-party payment providers.

Air and Fire does not generally receive or store your complete credit or debit card number. Payment information is transmitted to and processed by the applicable payment provider according to its own privacy and security practices.

Our website may use WooPayments and its underlying payment-processing services to securely process online transactions.

Shipping

We may provide information such as your name, shipping address, email address, telephone number, and shipment details to shipping carriers and related service providers when necessary to deliver your order.

Events and Ticket Purchases

When you register for or purchase admission to an event, class, workshop, or other activity, we may collect information necessary to manage your registration and payment.

This may include your name, email address, contact information, ticket information, and transaction details.

Payment information for event tickets may be processed by third-party payment processors such as Stripe or other providers available through our event-registration system.

We may use your contact information to communicate with you about the event, including confirmations, reminders, cancellations, schedule changes, or other information directly related to your registration.

Contact Forms

When you submit a contact form through our website, we collect the information you enter into the form, such as your name, email address, and message.

We use this information to respond to your inquiry and provide customer service.

Please do not submit sensitive personal, financial, medical, or other confidential information through our general contact form.

Customer Accounts

If our website allows customers to create accounts, we may store information associated with those accounts, including contact information, shipping and billing addresses, order history, and account preferences.

Customers are responsible for keeping their account credentials confidential.

Email Communications

If you subscribe to a mailing list, request information, make a purchase, or register for an event, we may send you emails related to that activity.

Transactional emails may include order confirmations, shipping information, receipts, account notices, event information, or customer-service communications.

If we send marketing emails, you may unsubscribe from those communications using the unsubscribe option provided in the email.

Unsubscribing from marketing messages does not prevent us from sending necessary transactional communications regarding purchases or registrations.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, maintain shopping-cart functionality, process purchases, improve website performance, prevent fraud, and understand how visitors use the website.

Some cookies are necessary for essential website and WooCommerce functionality.

Third-party services integrated into our website may also place or access cookies according to their own policies.

You can control certain cookies through your browser settings. Disabling cookies may cause some website features, including shopping-cart or checkout functionality, to work incorrectly.

Analytics

We may use website analytics services to understand how visitors find and use our website.

Analytics services may collect information such as pages visited, approximate geographic location, device and browser information, referral sources, and interactions with the website.

This information helps us evaluate and improve our website and services.

How We Use Your Information

We may use personal information to:

• Process and fulfill purchases

• Process event registrations

• Communicate with customers

• Provide customer service

• Send order and shipping updates

• Maintain customer accounts

• Prevent fraud and misuse

• Maintain business and financial records

• Improve our website and services

• Comply with legal, tax, accounting, and regulatory obligations

• Protect the rights, safety, and property of Air and Fire, our customers, and others

How We Share Information

We do not sell personal information to third parties.

We may share information with service providers when necessary to operate our business and website. These may include:

• Payment processors

• Shipping carriers

• Website hosting providers

• Ecommerce and website software providers

• Event and ticketing services

• Email providers

• Analytics providers

• Security and fraud-prevention services

• Professional advisers when appropriate

These providers may receive only the information reasonably necessary to perform their services and may be subject to their own privacy policies and legal obligations.

We may also disclose information when required by law, court order, legal process, or when reasonably necessary to protect our rights or the safety of others.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, tax, fraud-prevention, and business-record requirements.

For example, order information may be retained for recordkeeping, tax, accounting, warranty, refund, and customer-service purposes.

Data Security

We take reasonable administrative and technical measures to protect personal information.

Our website uses encrypted HTTPS connections where appropriate, and payment information is handled through established payment-processing providers.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Children’s Privacy

Our website and online store are not specifically directed toward children under the age of 13.

We do not knowingly collect personal information online from children under 13 without appropriate consent. If we learn that such information has been collected improperly, we will take reasonable steps to delete it.

Third-Party Websites and Services

Our website may contain links to third-party websites, social media services, payment providers, maps, or other external services.

We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

Your Privacy Choices

Depending on where you live and applicable law, you may have rights concerning your personal information.

You may contact us to request information about personal information we maintain about you or to request that inaccurate information be corrected.

Where required by applicable law, you may also have rights to request access to or deletion of certain personal information.

Some information may need to be retained to comply with legal, tax, accounting, fraud-prevention, or contractual obligations.

Do Not Track and Browser Privacy Controls

Some browsers and devices provide privacy controls or “Do Not Track” signals. Because standards and legal requirements concerning these technologies continue to develop, our website may not respond uniformly to every browser-based privacy signal.

Where applicable law requires recognition of a particular privacy preference mechanism, we will endeavor to comply with those requirements.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices, technology, services, or legal requirements.

The current version will be posted on this page with the date it was last updated.

Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact us using the contact information provided on our website.

Air and Fire
Utah, United States